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Virgin Mobile USA Shows Consumers ‘Who Rules?’ With Launch of New Plans Without Annual Contracts

Published: Mar 24th, 2008 | Author: Roman Add Comment

WARREN, N.J., March 24 /PRNewswire-FirstCall/ — Virgin Mobile USA has unveiled a host of new Monthly and Pay As You Go Plans Without Annual Contracts that offer consumers even better value and more flexibility.

Information about the new plans — with clear comparisons to the competition - is online at http://www.virginmobileusa.com/ and materials are currently rolling out across Virgin Mobile’s retail partners. With no annual contracts, Virgin Mobile USA allows its more than 5 million customers to change plans at any time without hassle or extra charges.

“There is no reason for consumers to lock themselves into the restrictive terms of a postpaid contract plan to get real value,” said Dan Schulman, chief executive officer, Virgin Mobile USA, “especially at a time when many people need greater control over their spending and use of credit. We’re closing the gap between those features traditionally offered by postpaid carriers and the value available from our plans without annual contracts.”

Monthly Plans With Even More Value vs. Competition

Virgin Mobile USA has enhanced its highly competitive monthly plans, already a smart alternative to traditional postpaid offerings, and is providing consumers with clear comparisons to its competition. For example, Virgin Mobile USA offers include 7 p.m. Nights and Weekend Minutes (500 minutes for $24.99, e.g.) and Unlimited 7 p.m. Nights and Weekends for just $49.99. “At this entry point, none of the leading national competitors with monthly recurring prepaid plans offer Unlimited Nights & Weekends beginning at 7:00 p.m., making this the smarter choice,” added Schulman.

Virgin Mobile USA offers more value than many of its prepaid challengers as well. For example, its $34.99 monthly plan gives customers 300 Anytime Minutes per month as well as 1,000 Nights and Weekend Minutes that begin at 7:00 p.m. instead of the usual 9:00 p.m. for calls to anyone in the U.S.

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