Third Screen Media Reaches Nearly Half of All Mobile Internet Subscribers

BOSTON – July 26, 2007 – Third Screen Media today announced that the company now offers advertisers the ability to reach nearly 50 percent of U.S. mobile content subscribers, according to Telephia, the world’s largest provider of syndicated consumer research to the telecom and mobile media markets.

Third Screen Media’s continued momentum that includes execution of twice the number of campaigns in Q2 2007 than the same period one year ago and its recent acquisition by AOL’s Advertising.com, signals increasing opportunities for advertising on the mobile platform.

New on-deck carrier ad inventory, organic growth and the addition of AOL’s mobile properties to the TSM|Network benefits agencies who have previously found it difficult to purchase mobile media due to fragmented audiences and low impression volumes. Third Screen Media combines the power of mobile advertising with the expansive and proven online reach of Advertising.com and AOL Media Networks. Through Third Screen Media, advertisers have access to nearly 50 percent of all mobile content sites—including top weather, sports, news and social networking sites, while Advertising.com and AOL Media Networks provide advertisers with access to more than 90 percent of U.S. consumers across the World Wide Web.

Prior to the acquisition in Q2, Third Screen Media continued to forge ahead and bring mobile advertising opportunities to an impressive customer and partner list including Bank of America, Cisco, Fandango, FedEx Kinkos, MSNBC, Toyota and The Weather Channel. One of the more recent advertiser customer additions and a founding advertising partner for the Verizon Wireless Mobile Web portal, Discovery Communications, plans to use Third Screen Media to implement 10-12 campaigns this year, in addition to the two campaigns recently completed.