Third Screen Media Adds Fox News to its Customer Roster

BOSTON – Third Screen Media, the leading provider of mobile advertising software and services, announced that the Fox News has joined the growing list of media companies enabling their mobile advertising initiatives through the use of Third Screen Media’s first-to-market Web-based mobile ad management and delivery platform, MADX. The network launched a dedicated mobile site (http://www.foxnews.mobi/) intended to create a beneficial user experience around the Fox News content.

The addition of the Fox News property to the Third Screen Media customer base comes at a time when an increasing number of large brands are seeking to launch mobile campaigns targeting the influential business mobile user. Currently, brands seeking to reach the coveted business audience through targeted advertising can reach more than 80% of the top 15 mobile Web sites, including Fox News, through campaigns launched with Third Screen Media.

Jeremy Steinberg, Vice President of Digital Media Sales and Business Development for FOX News commented, “Fox News is always looking for new opportunities to expand the brand and the mobile sector provides many possibilities that will both benefit the viewers and advertisers.”

Fox News joins other major content providers, including large, high-traffic WAP portals and publishers of entertainment, travel, sports and user-generated content, who have chosen Third Screen Media to bring added value to their mobile properties by enabling their sites for advertising. Coupled with Telephia’s independent third-party mobile user data, Third Screen Media’s MADX solution and its proprietary performance data enables advertisers and publishers to make well-informed decisions for the planning, buying and delivery of mobile advertising.

“There is growing demand from advertisers and their agencies looking to access unique, targeted audiences such as the business mobile subscribers that frequent FOX’s mobile properties,” said Tim Conley, senior vice president, MADX Sales and Service, Third Screen Media. “The addition of Fox News to the Third Screen Media customer base provides brands and agencies with another valuable mobile property that reaches key demographic segments, like business and young influencer audiences.”