Sony Ericsson introduces Mobile Event Guide at the last day of woman tennis event

Today is the last day for  Sony Ericsson Championships for woman tennis event and Sony Ericsson will finish it with yet another launch, unveiling the Mobile Event Guide. The Mobile Event Guide is the first service of its kind which alerts you via Wi-Fi or Bluetooth to include real-time information by which users can also update their Mobile Event Guide through Bluetooth or wireless connections. So when fans will enter in the stadium in Doha they will be greeted with a message from Sony Ericsson inviting them to download the application via Bluetooth. The Mobile Event Guide will then be updated intelligently each day.

Driven on a Java ME (J2ME) mobile application running on the JP-7 and the new JP-8 Java platform the Mobile Event Guide is a free mobile downloadable application which allows users to schedule events such as sport’s programs and local travel and tourism information without the inconvenience of searching and downloading individual web pages for information.