“Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012,” said David Kerr, vice president mobile research, Strategy Analytics. “This product launch further proves SanDisk’s ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time.”
Michael Romero, vice president of Mobile Retail Business, SanDisk, said, “SanDisk’s new Mobile Ultra line will make consumers’ digital lifestyle more manageable by offering them greater ability to quickly transfer photos, maps, music, videos, games and other large file size content wherever they go. These cards are truly the most convenient way for people to store, move and play content using their mobile phones, so we’re excited to introduce this high-performance, premium product to market to meet this need and growing demand.”
With 8GB* of digital storage, for example, consumers will be able to store 1,000 songs, 1,200 photos and 21 hours of video - more than enough storage to drive from San Francisco to New York City without hearing the same song twice, fill six photo albums with images and watch both Star Wars trilogies and the Matrix trilogy.
Expected Pricing and Availability
SanDisk Mobile Ultra microSD 2GB has a manufacturer’s suggested retail price (MSRP) of $34.99. The SanDisk Mobile Ultra microSDHC 4GB card has a MSRP of $59.99 and the SanDisk Mobile Ultra microSDHC 8GB card has an MSRP of $119.99. The SanDisk Mobile Ultra Memory Stick Micro M2 2GB has a suggested MSRP of $39.99, and the 4GB and 8GB* are priced at $69.99 and $129.99, respectively. SanDisk Mobile Ultra memory cards will be available at various retail outlets in early June, and are expected to be available throughout the world in mid-to-late June 2008.
The microSD cards are engineered for slot-equipped legacy mobile phones and can hold a maximum capacity of 2GB*. The microSDHC cards, available in 4GB and 8GB*, are ideal for newer mobile phone models, most of which are compatible with these higher capacity cards. The Memory Stick Micro M2 cards are designed for Sony Ericsson’s new generation of mobile phones, all of which are compatible with the 2GB, 4GB and 8GB* capacity levels. SanDisk Mobile Ultra cards come with a 10-year limited warranty.
For more information about SanDisk’s mobile phone products, please visit www.sandisk.com/mobile or www.wakeupyourphone.com.
Page: 1 2
