As Samsung mobile’s well-known reputation, P960 does not compromise an outstanding design with technologies. The device features all the up-to-date technologies within a slim 16.7mm thin metal body, softly brushed with hairline pattern.

Geesung Choi, President of Samsung’s Telecom Business said P960 is a milestone for mobile TV technology, as the launch of the device will signify the beginning of DVB-H phone era in Europe.

“Samsung has already achieved a stable No. 1 leader position in Korea as the mobile TV phone provider. There is no doubt Samsung will continue the success in Europe with P960.”

DVB-H
DVB-H was officially endorsed by the European Union as the “preferred technology for terrestrial mobile broadcasting” on March 18. It is an effective technology for deploying broadcast mobile TV among the many digital technologies available to deliver mobile TV services. DVB-H technology offers high service level quality, very low in battery consumption, and offers the end-users the ability to simultaneously receive broadcasts while using other mobile services such as telephony and internet access on their device.

Korean mobile TV market (DMB)
In Republic of Korea, where mobile TV service is popularly enjoyed, Digital Multimedia Broadcasting (DMB) is a dominant mobile TV standard. Since the first DMB service started in May 2005, the number of users increased outstandingly, and there are expected to be about 10 million DMB users and corresponding devices sold in Korea. A report from the Korean Ministry of Information and Communication dated Nov. 2007 shows an accumulated data of 1.3 million S-DMB (satellite based) users and 8.2 million T-DMB (terrestrial based) users.