NTT DoCoMo and Google to Partner in Mobile Internet Services

Published: Jan 24th, 2008 | Author: Roman

Tokyo, January 24, 2008 - NTT DoCoMo, Inc. (Headquartered in Tokyo; President & CEO Masao Nakamura) and Google Inc. (Headquartered in California; Chairman & CEO; Eric Schmidt) today jointly announced that they formed a partnership that includes providing search services, search-related advertisement and potential applications to i-mode???? users.

The two companies will also collaborate to enhance the user-friendliness of i-mode services, by making various Google services easier to access through i-mode handsets. The default pre-loading of Google Maps???? application into upcoming DoCoMo i-mode handsets is one of the initial initiatives being discussed.

A summary of the agreement items follows.

1. Purpose of this partnership:
Google, one of the largest search engines in the world, is aiming to fulfill the mission of “organizing the world’s information and make it universally accessible and useful.” i-mode, the pioneering mobile Internet service provided by DoCoMo, boasts nearly 48 million mobile Internet users. By connecting i-mode with various services provided by Google, the parties together intend to increase accessibility, user-friendliness and further develop the usefulness of mobile Internet services in the Japanese market.

2. Outline of this partnership:
(1) Extension of search services on i-mode
In addition to the existing i-mode menu site search service, through the partnership with Google, i-mode users will be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled in spring 2008. The new search-box will be placed on the top-page of the i-mode portal, increasing the immediate accessibility and convenience of searches on i-mode.

(2) Search-related advertisements
Simultaneously with the launch of the new search services in spring 2008, key-word based advertisements using Google’s ad platform AdWords???? will also be provided on the search-result pages in conjunction with the search results.

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