Nokia gives brands global reach with advertising in WidSets

Published: May 12th, 2008 | Author: Roman

Espoo, Finland - WidSets, a mobile content consumption, creation and sharing service, now offers advertisers the opportunity to reach customers around the globe with a single mobile advertising campaign. WidSets has joined the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers, to enable advertising experiences.

The WidSets service, currently available in 56 languages and featuring more than 5,000 widgets from brands such as Wall Street Journal, Twitter and Foreca, now includes opportunities for advertisers that want to drive traffic to their own mobile content. By placing advertisements within the service, brands can reach customers around the globe with a single campaign.

“With more than 7 million registered members, WidSets now offers advertisers a unique opportunity to target advertisements directly to people through a device that is always with them,” said Jarmo Jokinen, director of WidSets, Nokia. “WidSets raises the bar from today’s mobile Internet experiences and makes it easier and more cost effective for people to take their favorite online content, such as news, social networks and games, with them anywhere.”

“WidSets underlines our ability to provide our brand clients with richer consumer experiences and broader, coordinated reach across multiple markets,” added Mike Baker, vice president and head of Nokia Interactive.

Volvo and WWF, the global conservation organization, were named as launch advertisers. Volvo has placed a campaign in Finland to drive interest in the new Volvo XC60 before its launch later this year. WWF has unveiled a “Stop climate change” awareness campaign that is running on the start screen of WidSets globally.

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