Hear a song on the radio you don’t recognise but really like? Use the W380’s TrackID feature to tag a clip from the phone’s radio (or any external source) and find out instantly who sings it, what it’s called and which album it’s from. The TrackID functionality, available on the W380, the W890 and a host of other Walkman® phones – is one of the phones’ most popular features. Latest figures show that every second, someone, somewhere, is using TrackID to identify a song they love.

Once you have identified the song, get it onto your phone in just a few clicks via PlayNow. Or browse through the latest full-length music tracks, mobile games, MP3 ringtones and wallpapers – all available from PlayNow straight to your W380 Walkman® phone or via your PC.