Barcelona - Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, once again redefines the mobile handset market with yesterday’s launched of its brand new Ultra Edition II handsets. To make its debut, Samsung has chosen the 3GSM 2007, the world’s biggest mobile telecommunications conference, as the perfect platform to deliver its new vision for consumer mobile handsets.

Building on the runaway success of Samsung’s Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and must-have business and consumer desired multimedia functionality to create four of the slimmest, most powerful and best looking handsets in each form factor, including the uniquely and sleekly designed Ultra Edition 10.9 (U600), the crown jewel of the pack.

The Ultra Edition II portfolio consists of two stylish and functional sliders, the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700); a metallic clamshell, the Ultra Edition 9.6 (U300); and a candy bar handset, the Ultra Edition 5.9 (U100). Each of these designs offers advanced features such as 3 megapixel cameras, high-speed web connectivity, as well as extensive multimedia and audio capabilities. Proving that Samsung truly is at the heart of consumer needs, each of these handsets incorporates innovative consumer driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and jewel inspired casing, which enhance both the experience and appearance of using these handsets.