Reuters inform: “A new music service that allows consumers to directly download an unlimited number of tracks to their mobile phones for a small weekly fee from wherever they are will launch in Europe on Thursday. British firm Omnifone said it had signed content deals with the four biggest music groups in the industry and had agreements with 30 mobile operators in a bid to steal the thunder of the much-hyped iPhone made by iPod maker Apple.”

“It’s hard to imagine a more compelling music experience on mobile than MusicStation,” Rob Wells, of Universal Music Group’s digital division said. “It works on almost any phone, giving consumers the freedom to choose whatever device they want (and) it allows downloads wherever those consumers are.”

“Omnifone said the service would be available on all 2.5G and 3G music compatible mobiles, which currently accounts for approximately 80 percent of the handsets sold in Western Europe. It will offer unlimited track downloads at 2.99 euros per week, or 1.99 pounds in Britain, which includes data traffic charges.”