Helio continues to lead mobile social networking with new MySpace on Helio application

Carving Out a Unique Space in the Wireless Market
Through the introduction of one-of-a-kind devices like Ocean, over a dozen industry firsts in one year, and original new services like MySpace on Helio, Helio continues to experience strong growth and usage of its core services. Meeting its goal of surpassing 100,000 total post-paid members in Q2 of 2007, Helio continues to see average revenue per user (ARPU) for its Helio and Helio powered by SK Telecom brand members between $90 and $100 per month, nearly double the industry average1.

Helio members are voracious users of its innovative services, at rates far exceeding industry averages in many key areas. This includes the following metrics for the Helio and Helio powered by SK Telecom brands in the first half of 2007:

• Members generate over 550 text messages per month on average
• 90% of members access the Web through their mobile device versus an industry average of 13%2
• Members consistently surf the Web to the tune of over 420 million page views
• MySpace on Helio’s WAP service logged over 170 million page views
• Members are sharing their experiences in real time, uploading photos from their device to the Web at a rate three times the industry average3

Arguably the most complete messaging device on the market, Ocean’s unique mix of dual-slide form factor and integrated messaging capabilities lets members stay in touch more than ever. This includes the following metrics for all Ocean users in June, the first full month since the device launched:

• 60% penetration rate for Ocean’s industry-first idle screen search
• Over 95% of Ocean users use email services versus an industry average of 9.7%4
• Over 80% of Ocean users use Instant Messaging versus an industry average of 6.7%5

“We’re blown away by how quickly our members take to our data services and the rate at which they stay connected to their world through Helio devices,” said Wonhee Sull, President & COO of Helio. “The continued growth of adoption rates for these custom-built services further validates our business model as we continue to focus on delivering new and different ways for Helio and Helio powered by SK Telecom members to connect, ways only available through an innovative mobile service provider like Helio.”