LOS ANGELES, BASKING RIDGE, NJ and SAN DIEGO — Contestants on Big Brother 8 may be housebound, but fans of the hit TV show can follow the drama of this season’s final four weeks live, wherever they are. Marking the first time content from a primetime television show has aired live and continuously on mobile handsets in the U.S., CBS Mobile, Verizon Wireless and MediaFLO^???? USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated (Nasdaq: QCOM), have teamed up to provide a new channel dedicated to Big Brother 8.

The channel will air a real-time, 24/7 feed of the activity inside the Big Brother House from August 19 through the season finale on Sept. 18, 2007 (note: programming is subject to change). In total, hundreds of hours of live programming will air on the Big Brother service, which is available at no additional charge to V CAST Mobile TV subscribers.

????We are thrilled to provide Big Brother’s passionate and digitally savvy fans with yet another way to keep connected to the show 24/7,???? said Cyriac Roeding, executive vice president, CBS Mobile. ????CBS Mobile is about innovation and creating truly made-for-mobile experiences. This Big Brother channel is both – a first in the U.S., and the most mobile entertainment possible – allowing you to ????live’ with the Big Brother houseguests on your phone 24/7.????

Ryan Hughes, vice president of programming, Verizon Wireless, noted, ????With Big Brother 8 from CBS, Verizon Wireless demonstrates our commitment to deliver the most compelling, exclusive programming available on mobile handsets.????

????Big Brother 8 enjoys an avid following, and we are excited to provide fans with 24/7 access to the Big Brother house on their own terms – wherever they are and whenever they want,???? said Mike Bailey, vice president of programming, MediaFLO USA. ????This is a great example of the innovative programming opportunities only MediaFLO USA’s FLO TV^???? service can provide.????