AT&T and LG Electronics MobileComm Bring trax to Music and Multimedia Fans

“The trax by LG is more than a music phone,” said Carlton Hill, vice president of Product Management for AT&T’s wireless unit, “With top-notch video and data capabilities, in addition to a sleek design, this device will hit the right note with many of our customers.”

The device’s 3G data speeds through AT&T’s UMTS/HSDPA network enables users to access AT&T’s Cellular Video (CV) service and the Internet while they’re on the go. CV features content from CNN, The Weather Channel, iFilm, Comedy Central and exclusive premium content from HBO and much more.

“The trax by LG offers AT&T customers an extremely functional music phone with a cutting-edge design,” said Ehtisham Rabbani, vice president of Product Strategy and Marketing for LG Electronics MobileComm USA. Inc. “Features such as CV and the ability to sync music from Napster, eMusic and Yahoo! Music make trax an excellent phone for the convergence of communication and entertainment.”

The phone will also support AT&T’s Video Share service, which launched in nearly 160 markets in July. Video Share is the first service in the U.S. that enables users to share live video over their wireless phones while on a voice call.

In addition to Video Share and a 1.3 megapixel camera, trax also offers in-camera photo-editing. This feature enhances the mobile photo-editing experience by allowing users to rotate, resize and crop photos and insert text into the photo images directly on the handset. The trax by LG even offers the option to make virtual cards with the photo editor function by inserting text and frames to create an instant mobile greeting.

Pricing and Availability
The trax by LG will be available in select AT&T retail stores and online beginning Aug. 14 for $129.99 after a mail-in-rebate and a two-year service agreement. For more information, please visit www.wireless.att.com or www.lgusa.com.