Are We There Yet? AT&T Turns a New Corner with Launch 0f AT&T Navigator

For any one who is constantly on the go but sometimes not quite sure where to go or how to get there, AT&T Navigator is here to pave the way. AT&T Inc. (NYSE:T) announced today at CTIA Wireless 2008, the immediate availability of its company-branded GPS-enabled navigation service, AT&T Navigator.

AT&T Navigator is designed to provide you with clear and precise audible and visual turn-by-turn driving directions, including full-color moving maps, using GPS directly from your wireless phone. Working with TeleNav, whose navigation service has been available on AT&T PDAs since 2006, AT&T is now introducing its own branded next-generation GPS navigation service for all consumers. The service is available on GPS-capable PDAs and handsets, including the new consumer-focused Motorola Z9.

“AT&T Navigator offers travelers a more convenient alternative than using printed maps or expensive stand-alone navigation devices by allowing them to use a device they always have with them — their wireless phone,” said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. “AT&T Navigator is an ideal tool for all of our customers, whether they are trying to get directions to a new restaurant uptown, an important business meeting downtown or the high school reunion out of town. It’s truly an example of handset personalization and mobilization at its best.”

AT&T Navigator offers several other features to make your commute more enjoyable and reliable, including mobile access to YELLOWPAGES.COM. Additionally, AT&T Navigator is the only mobile phone-based GPS service that provides integrated speech recognition for address entry and points of interest search. You simply press a single button on your phone and speak the name of the business or address you want to find, and AT&T Navigator will provide voice and on-screen turn-by-turn directions to your destination. Integrated speech recognition is currently available on BlackBerry devices. AT&T plans to make this feature, along with other value-added services, available on more handsets in 2008 and beyond.

Another great feature of AT&T Navigator, available today on all GPS-capable handsets, is real-time traffic updates and route information available directly from your phone. You can get an estimated time of arrival for every route, plus constant updates as you go along so that you always know how long the trip will take — and can tell friends when to expect you. AT&T Navigator also provides both flow (average speed of traffic along your route) and incident information (auto accidents, freeway construction, etc.) along your route, so you have the ability to navigate around any issues and save time.