Amp’d Mobile launches in Canada

With the partnership of TELUS and Amp’d Mobile, Inc. (”Amp’d Mobile”), Amp’d Mobile Canada is setting a new bar for mobile entertainment in the Canadian market. Capitalizing the power of TELUS’ Wireless High Speed service (EVDO), Amp’d subscribers can easily access traditional services such as voice and text, as well as exclusive music tracks and videos, live entertainment, 3D games and mobile communities all within Amp’d Live, a one of a kind user interface designed specifically for 3G technology.

During the purchase process, members select a base voice plan and can add one of three entertainment packages. The top tier Amp’d Platinum package provides unlimited access to 20 Amp’d video on demand channels, Amp’d Streaming TV, Amp’d Radio, unlimited Amp’d Live data and Unlimited text, picture and video messaging.

Amp’d Mobile content is accessed through the proprietary and easy to navigate Amp’d Live user interface, which is broken into intuitive programming channels, e.g. MuchMusic fans are able to access all video, ringtones, music, screensavers, etc. through a dedicated MuchMusic channel. With a content strategy focused on three main areas: highly coveted and exclusively licensed content, original programming created specifically for Amp’d and user-generated content such as viral videos, Amp’d Mobile finds countless ways to entertain their target market.

Exclusive partnerships with MuchMusic and the NHL Players Association lead a long list of Canadian content providers including the NHL, The Score, MTV Canada and The CBC. Partnerships with Musique Plus, Musimax and 33 Mag begin an ongoing commitment to French and Quebecois content.