Amp’d Mobile First to Launch Video Advertising Using Third Screen Media’s MADX Technology

BOSTON – February 28, 2007 – Third Screen Media, the leading provider of mobile advertising software and services, today announced that Amp’d Mobile, the pioneer of fully-integrated mobile entertainment, will become the first MADX|Carrier customer to deliver advertising in its video offerings. Amp’d Mobile’s subscriber base provides an attractive option for advertisers looking to target the highly-influential young, upwardly mobile demographic.

The opportunity to provide a more comprehensive, entertaining and expansive content offering to subscribers has led carriers and publishers to incorporate advertising into their mobile initiatives. Beginning today, Third Screen Media will ad-enable the breadth of Amp’d Mobile’s content offerings, including Amp’d’s linear TV services, video-on-demand, WAP offerings and the promotion inventory in the unique and proprietary Amp’d Live user interface for brands seeking to reach the mobile carrier’s young influencer, early adopter audience.

In addition to powering Amp’d Mobile’s mobile properties for advertising, Third Screen Media will also initially serve as the mobile carrier’s primary advertising sales agent. Advertisers and agencies can now make display and sponsorship advertising buys on the Amp’d Mobile Media Network through Third Screen Media.